According to recent reports, one in five workers are ‘ashamed’ of their organisation
A survey in the UK has stated that jobseekers increasingly consider the brand of the employer before applying for a position. This trend has also made its way to Ireland; a company’s brand is now an extremely important factor for potential employees.
Results from a survey conducted by the Public Relations Consultants Association (PRCA) report that a fifth of workers in the UK have been embarrassed and ashamed about the company they are working for or the industry that their company is a part of.
The main reason for employees feeling this sense of shame is that the company treats its employees poorly (35%). Another problem recognised is that one of out five people claim that their company is not trustworthy.
Opinium Research conducted this survey on behalf of PRCA involving over 2,000 adults. The results imply that a negative perception of an organisation can potentially have a detrimental impact on recruitment success for the company.
The three most important factors in seeking new employment include pay, the level of stimulating work available, and lastly, employer brand. This fact proves just how important it is for adults to be hired at reputable companies nowadays. One third of those involved in the survey rank employer reputation higher than flexibility at work, benefits, culture, or location in terms of importance.
Survey respondents claims that they would not be willing to work for a company if it had a negative reputation in the media, was known for ripping off customers, or was a part of legal or political scrutiny.
Organisations with excellent employer brands include, John Lewis, Marks and Spencer, Virgin and Apple.
Tony Langham, chairman of the PRCA, commented on the survey, explaining: “The reputation of an industry or an organisation is integral to those who work within it, and to some people it is crucial to who they are prepared to work for.